In 2002, Caite Watch was established in Hong Kong.  And in 2014, it entered the Philippine market under the company name of Merchant King Corp. It is an integrated enterprise that focuses in research and product development, manufacturing and merchandising. Its leading products consist of quartz watches with different kinds varying from multifunctional sports series, trendy casual series, fashion series, and commemorative series.

Merchant King Corp. maintains affordable yet excellent quality line of watches and unique products. The designs range from souvenir watches, quartz watches, fashion watches, cartoon watches, sports watches, avant-garde watches, couple watches, and commemorative watches.


Merchant King Corp. is market-oriented with the goal of developing new products by modernized management, advanced technology, premium equipment, and strict quality inspection system to manufacture watches that the market highly demands namely multifunctional sports series, casual trend series, fashion white-collar series, and cultural commemorative series.

Multifunctional sports series: This design is very suitable for students and young active people. It has a distinguished and modern featured shape, with a lot of functional features. It is an ideal choice for the look of a modern watch.

Trendy Casual Series:The most eye catching series for both fashionable men and women. It is a combination of unique and innovative artistic designs, which can match your everyday mood and outfits.

Fashion Corporate series: The most popular watch pieces that features minimalistic and luxurious design with refined craftsmanship that shows your unique style.

Commemorative Series: Every Caite watch in this collection has its own unique style and tells a story. It is the best product to share Philippine’s culture to the world and the best choice as a souvenir.

Caite watches are made for all sectors of the community, with its excellent quality and commended customer service, it was favored by vast number of people. To meet market demand, it can be customized for souvenir and gift purposes.

Entrepreneurship Spirit: To achieve our dream and earn our wealth together with confidence, trustworthiness, integrity and persistence.


Let common be uncommon.


To be the number 1 fashion brand in the Philippines

and a well-known brand worldwide.